Some people aren’t entrepreneurs or marketers by nature. Some people find it frustrating to try and manage their own webpage, or market their own work. Some people just aren’t everything.
Guess what. I’m one of those people.
But I was born with imagination. I live with it. I grow with it. I’ll die with it, like as not. It’s my life essence, my very being. To say that I do not have an imagination would be like to say that King Leonidas hadn’t a sword, or Roland Deschain hadn’t a gun—it’s absurd! You bloody-well better believe I have an imagination, just like you would believe that Leonidas actually won the battle of Thermopylae, or that Roland regained his humanity and finished his quest. To think otherwise is simply absurd! And it’s my imagination that defines what I do. I write! It’s what I’m good at.
But there comes a time in everyone’s life when they realize that they came with stock weapons that just aren’t good enough to complete the tasks at hand. Sooner or later, if you haven’t already, you’re going to realize that there’s something you need; something you don’t have; and, with the vigour offered you by the inspiration and motivation of your ‘weapons’, you’ll start right into the task. But only to realize that you’re just not adequate.
So now what are you going to do?
You have three options: You can opt out, admit defeat, and decide that perhaps you just weren’t made for it, in which case you are likely to lose something as should have been gained; you can take a lot of time and energy to learn what you need to complete the task, and in so doing take home a wealth of knowledge, and also lose a lot of time that could have been spent on whatever speciality you pride yourself in (writing in my case); or you could find someone else who already is good at it, and kindly request that they do all the heavily lifting for you, thus giving you time for your chosen speciality, AND getting you that extra step on the stairs to success.
Two of those choices have their merits, and one is utter rubbish. And yet that one is often the first choice. Why? Is it that we just don’t believe in ourselves, or others? Or maybe we’re just too lazy, too cheapass, to actually take the time or effort to make it happen.
But we can’t be lazy; we need motivation. We can’t be cheap; we need money. Sure, if we have one we can afford to let the other slide a little, but equally so, if you only have one, you have to use what you got, even if it requires doing something that you don’t really enjoy. If you’re like me and you’re just starting the game, you’ve got to put in the extra work, you’ve got to learn some things that you don’t want to do.
That’s just the way it is.
It’s life. Too bad. Tough luck. Shoulda read the manual.
But the point in all this is that you CAN go the extra klick to get yourself where you need to be. Too many times someone has said, “Well I can’t be successful, because I’m just not good enough for it. I got one of the skills, but I just can’t get the others. Now look at Jerry over there: he’s got all the skills, and he’s also living in the castle on the hill, and counting the pennies in his cellar.” But that’s rubbish. Complete rubbish. How do you think Jerry got his castle on the hill? He worked, and he worked hard—you better believe he did! He never once let someone tell him he couldn’t do it. When he needed to develope his business, but didn’t have the money, he didn’t sit back and complain about it; he got out, learned, bled, taught himself, and made it happen. Because he isn’t a quitter.
Are YOU a quitter?
And that’s the point of it. Don’t let ANYTHING hold you back.
In the end the key to success is: MAKE IT HAPPEN